Marketing campaign for FigFlex Offices - designed to be the flagship campaign to usher in their new rebrand for May 2023. The make space work campaign is focussed around a very clear message or play on words. Making the office space you lease work for you.
The main focus of the campaign is centred around the bad-ass woman in the red suit. She is taking no prisoners, she wants to succeed and make her business as successful as possible.
She is an attention grabbing figure made even more prominent by her red suit. The photography stands out.
The wording is super clear and incredibly simple, it has been designed to be intriguing and make people investigate more whilst looking classy and premium to attract the attention of the bigger brands.
The wording is super clear and incredibly simple, it has been designed to be intriguing and make people investigate more whilst looking classy and premium to attract the attention of the bigger brands.
The campaign was created to be multi-channel, advertised across print, video and digital formats. Facebook and Instagram advertising, printed city centre billboards and magazine ads were all planned.
The campaign was designed to be more focused if needed and reused like the Diet Coke ads of old. Moving from advertising general space for the brand to more specific such as coworking space.
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